Thursday, 14 March · morning
Good morning, Anna. Two things worth doing today.
Offer free coffee between 2–4 to lift afternoons
Your footfall dips to its daily low from 14:00–16:00. A small 14:00–16:00 free-coffee moment has historically added 11% more baskets in similar cafés.
weekly
extra margin
implement
Store health
Last 30 daysSales
42.8k
▲ 6.2%
Margin
31.4%
▲ 1.8pt
Footfall
1,204
▼ 2.1%
Avg basket
182
flat
Forecast · Rent
18,500
April
Forecast · Power
2,140
▲ 8% vs Q1
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Next best actions
Ranked by impact- 2+1.2pt
Switch distributor for cold-brew to raise margin
Söderkaffe at 28% vs Norrgodis at 41% on the same SKU
- 364 units
Reorder oat milk before Friday
4-day run-out at current pace; stockout risk 18:00
- 4+3.5%
Bundle the pastry with espresso at 12:00
Lunch rush is 40% of daily coffee sales; attach is low
Insights
Visit times
Your day splits into two peaks: 08:30–09:30 and 12:00–13:00. Afternoons run 34% lighter than the morning.
Product performance
Cold brew is your 2nd best mover but carries the thinnest margin in the range at 28%.
Demographics
Repeat customers are 71% aged 25–44 and most arrive on bike before the 10:00 lull.